The term "natural cosmetics" is appealing but imprecise. It has no strict regulation in Finland or the EU. A product can call itself natural cosmetics even if 80% of its ingredients are synthetic.
On the other hand: synthetic ingredients are not automatically bad. Synthetic hyaluronic acid works exactly the same as that derived from a natural source. Some synthetic ingredients are even purer and more consistent than their natural counterparts.
So the question is not natural vs. synthetic. It is purposeful vs. purposeless.
A large proportion of cosmetics contain ingredients that serve the product's structure, shelf life, or feel in the hand – but not the skin. Emulsifiers, preservatives, fragrances, fillers. These are not automatically harmful, but they are only necessary if the product contains water.
A water-based moisturizer needs an emulsifier (to keep oil and water together), a preservative (to prevent spoilage), and often a fragrance (to mask the smell of the preservative). Without water, the entire aforementioned chain is unnecessary.
Meadow's approach: no water, no emulsifier, no preservative, no fragrance. Six raw ingredients that all do something for the skin. That's our version of 'clean' – not an ideological claim but a formulation logic.
Clean - meaning only skin-nourishing ingredients. At the same time, 100% natural cosmetics!